The fragrance is not overwhelming and last about two weeks. Also leaves the coat nice and soft.Smells very good had it for 3 months now and still some leftoverWell, she's clean and smells baby powder fresh!El shampoo huele muy rico delicioso, pero cuando baño a mi perrita no huele al shampoo;LOVE the scent!Smells great but I wish the bottle was largerLove this product.This shampoo leaves your dog smelling like a babyHowever it does not last longI wish they made one that smell last longerThe smell lasts few days after bathing. The fur is smooth but needs conditioner for long hair/furSmells greatOne of the best dog (pet) shampoo's you can buy. Need a pump head to make it usable.Smells great!